Hailey Bieber posed topless with some well-placed passionfruit to promote her latest launch

Hailey Bieber wants you to know how juicy her latest Rhode launch is going to be—and she brought props!

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Hailey Bieber went pantsless in one of husband Justin Bieber's favourite hoodies

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By Emily Tannenbaum

On March 31, the Rhode Skin founder shared some more pics from her latest campaign for the passionfruit jelly peptide lip treatment, which will be available to purchase for £13 on April 6. In photos hidden behind a beachy sunset landscape, Bieber posed topless with nothing but a fine gold chain harness in the shape of a bra and some conveniently placed fruits. “Weekend mood,” Biber captioned the Instagram post with a palm tree emoji. You can see the pics here.

Bieber shared other photos from the campaign earlier in the week, though she and her buttercup manicure were wearing a vibrant yellow, green, and red bikini top in those pics. Clearly, Hailey Bieber is hell-bent on pushing her highlighter swimwear agenda. On March 11, the 26-year-old model shared multiple pics in neon green and bright orange string bikinis with the caption, “I'm ready for summer.” Once again, she used the palm tree emoji. 

One of Bieber's besties Kendall Jenner rocked an almost identical green swim set the month prior. Luckily, Jenner's sister Kim Kardashian is selling a limited edition neon green suit in multiple styles on Skims.com as you read this. 

Still not convinced? On March 31, Aries queen Mariah Carey proved three is a trend when she wore a similar green triangle bikini top with a black and green wetsuit for a bit of a river cruise with her boyfriend Bryan Tanaka.

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Selena Gomez and Hailey Bieber are officially Instagram mutuals

A complicated new era has officially begun. 

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Summer truly can't come soon enough. 

This story was originally published on Glamour US.